Madame Tussauds Amsterdam is a wax museum at Dam 20, on the south-west side of Dam Square, with more than 90 life-size wax figures of celebrities, royals and historical names spread over 10+ interactive themed areas. Online tickets start at €19 (€27 at the door), most people spend about an hour inside, and every visit runs on a pre-booked time slot, so booking at least a day ahead gets you the lowest price and a guaranteed place in the queue.
It’s located on the upper floors of the Peek & Cloppenburg building, across the square from the Royal Palace. Look for the gold “MADAME TUSSAUD” lettering under the big round window.
Quick facts
| Detail | Information |
|---|---|
| Address | Dam 20, 1012 NP Amsterdam |
| Phone / email | +31 20 522 1010 · [email protected] |
| Open | Every day except, usually, King’s Day; hours change by date (Tuesdays in September 2026 run 10:00–18:15) |
| Tickets | Online from €19; door price €27 |
| Time needed | About 1 hour on average |
| Nearest stops | Tram Dam; Metro 52 Rokin; 10-minute walk from Amsterdam Centraal |
| Discounts | Museumkaart 25% off the door price; Merlin Annual Pass 15% off at the box office |
What’s inside: wax figures and themed zones
The route is a one-way walk through themed rooms rather than a gallery you browse at will. Figures are unroped and posed for photos, and several rooms add a prop, backdrop or activity so you are in the shot rather than beside it.
The official site currently highlights these areas and figures:
- Dutch royals, including King Willem-Alexander and Queen Máxima, in a palace-style room
- A-list music and film stars, including Taylor Swift and the returning Michael Jackson figure
- Neytiri in an Avatar set based on Pandora
- Marvel heroes such as Iron Man, Thor, Captain America and the Hulk
- Vincent van Gogh, with a painting activity and selfie spot
- Dutch sport and entertainment names, such as kickboxer Rico Verhoeven, speed skater Jutta Leerdam and DJs Armin van Buuren, Tiësto and Martin Garrix
- Shrek in his swamp, on permanent display since March 2025
The Dutch figures are the main difference from the London or New York branches. Local singers, influencers such as Enzo Knol, TV host Chantal Janzen and the royal family get more space here than anywhere else in the Madame Tussauds network.
Register the photo card you get at the entrance. It unlocks free emailed clips and photos from stations along the route, including a Charlie Chaplin video, a catwalk video, karaoke in the Dutch pub “Café de Gouden Bitterbal” and a Van Gogh photo. If you skip registration, the attraction says those videos can’t be retrieved afterwards.
The collection rotates and some figures leave for studio maintenance, so a star shown on the website may be missing on the day. If one figure is the reason you’re going, email ahead to check.
Madame Tussauds Amsterdam tickets and prices
Prices below are the “from” rates on the official ticket page as of September 2026. The lowest price applies when you book at least one day in advance; prices rise closer to the date and on busy days.
| Ticket | Online from | Door price | Good to know |
|---|---|---|---|
| Online Saver Ticket | €19 | €27 | Includes a time slot; free rescheduling |
| Late Ticket (from 17:00) | €16 | €27 | Friday to Sunday, plus daily in Dutch school holidays |
| Anytime Ticket | Varies | – | Arrive any time on your chosen day |
| Madame Tussauds + The Amsterdam Dungeon | €29 | €52 | Dungeon part valid for 30 days |
| Madame Tussauds + Canal Cruise | €37 | €45 | One-hour Lovers cruise; book the boat slot separately |
| Madame Tussauds + Rembrandt House Museum | Varies | – | Pairs the wax museum with the Rembrandthuis and its “Rembrandt’s Masterclass” exhibition |
| Exclusive FAME Experience | €85 | €98.75 | Private photographer, no queue, drink and engraved “Oscar”; book 48 hours ahead |
Your booked time is when you may join the queue, not a guaranteed entry time. On busy afternoons you can still wait after your slot starts. You can move the date or slot up to five times for free through the booking portal, using your confirmation number and booking email.
Bought through a third party, city card or voucher? You still need to reserve a time slot, and on arrival staff want both the slot confirmation and the ticket barcode or QR code from the seller. Box-office tickets are sold, but the attraction warns that full time slots are common, so walk-ups may have to wait for a later slot.
Combining with The Amsterdam Dungeon makes the most sense if you’d visit both anyway. The Dungeon is a five-minute walk away, and the combo lets you do it on a different day within 30 days. Read our Amsterdam Dungeon guide before paying for both.
Opening hours and the quietest times
Madame Tussauds Amsterdam opens every day, but closing time changes by date and season, so check the calendar on the official opening hours page for your day. In September 2026, weekday hours are 10:00 to 18:15. If you book the last slot, you get 1.5 hours inside before closing.
Weekends are always busier than weekdays, and school holidays are busy every day. The attraction’s own advice is to come after 15:00 outside school holidays, or after 17:00 during them, which is also when the cheaper Late Ticket applies.
How to get there
- On foot: about 10 minutes from Amsterdam Centraal. Walk straight down Damrak to Dam Square; the entrance is between Kalverstraat and Rokin.
- Tram 2, 11, 12, 13 or 17 to Magna Plaza/Dam, or tram 4, 14 or 24 to Bijenkorf/Dam.
- Metro 52 to Rokin, then take the Dam Square exit.
- By car: the Rokin car park and Q-Park De Bijenkorf are both about five minutes’ walk away. Driving into the city centre is slow and expensive, so public transport is the easier choice.
Accessibility, bags and house rules
Wheelchair users are welcome, with limits. Fire regulations allow only two wheelchair users inside at a time, and the lift takes chairs up to 120 cm long (excluding a detachable footrest), 90 cm wide and 250 kg including the user. Some sections have platforms or level changes, so not every figure is fully reachable. Contact the attraction before you go so staff expect you. Mobility scooters and Segways are not allowed.
Visitors with a visible or invisible disability who can’t go around alone can bring a companion free. Email [email protected] at least 48 hours ahead with your date, time and a supporting document (such as a disabled parking card or OV companion pass), then buy your own ticket at the box office with the confirmation.
- Luggage: you can carry it through, but there’s no storage for suitcases or large bags. The attraction suggests Lockerpoint Nieuwezijds Kolk.
- Strollers: allowed, but the route has several staircases and nowhere to park a buggy; staff can help lift.
- Animals: pets are not allowed; assistance dogs are, ideally outside peak times and with 24 hours’ notice.
- Lift anxiety: tell the cash desk and a staff member will take you up the stairs instead.
- Payment: cash (euros only) and cards, including Maestro, Mastercard, Visa and American Express, at the desk.
A short history of the Amsterdam branch
Madame Tussaud was born Marie Grosholtz in Strasbourg in 1761. She modelled wax figures at the court of Versailles, toured Britain from 1802 and set up a permanent London base at the Baker Street Bazaar in 1835.
The Amsterdam branch was the idea of her great-great-granddaughter Josephine Tussaud. Founded in 1970, it was the first Madame Tussauds outside the United Kingdom and opened on Kalverstraat. In 1991 it moved to the upper floors of the Peek & Cloppenburg building on Dam Square, a store designed by architect A.J. Joling, built between 1914 and 1917 and now a listed rijksmonument. A 2012 renovation replaced static displays with the interactive themed rooms you see today.
Is Madame Tussauds Amsterdam worth it?
It’s worth it if you want an easy, photo-heavy hour in the centre, especially with children, on a rainy day, or if you’re a fan of the Dutch or international stars on display. Booking the online or Late Ticket brings the price close to a standard museum ticket.
Skip it if you have limited time and want Dutch history or art. For roughly the same hour on the same square, the Royal Palace Amsterdam shows where the real royals receive guests, and De Nieuwe Kerk next door runs changing exhibitions. At the door price of €27, walk-in visitors pay noticeably more for the same visit.
Nearby on and around Dam Square
- De Bijenkorf, the department store on the opposite corner of the square
- Café Belgique, a one-room Belgian beer bar behind the Nieuwe Kerk
- Restaurant Bougainville, Michelin-starred dining at Hotel TwentySeven on the square
- Swissôtel Amsterdam, a four-star hotel where Damrak meets Dam Square
Frequently asked questions
Can you touch the wax figures at Madame Tussauds Amsterdam?
Yes. Visitors are allowed to touch the figures and pose with them, and many sets include props for photos.
Can I take photos and videos inside?
Yes, everywhere except the reception area. Photos and footage are for personal, non-commercial use; commercial use needs prior permission. Staff photograph you at the entrance, and those photos can be bought in the gift shop.
Does the Museumkaart give free entry to Madame Tussauds Amsterdam?
No. The Museumkaart gives 25% off the door price, not free entry. Show a valid card at the entrance on the day of your visit.
Is Madame Tussauds Amsterdam suitable for young children?
Children aged 12 and under must be accompanied by someone aged 16 or older. The route has several staircases and no buggy storage, so a baby carrier is easier than a stroller.
Is Madame Tussauds Amsterdam open on King’s Day?
Usually not. I amsterdam lists the attraction as open all year except King’s Day (27 April), so check the official opening hours calendar before planning a visit that day.
