Pink Beach is WONDR’s open-air summer terrace at Meeuwenlaan 88 in Amsterdam-Noord, a bar and brunch spot built on imported pale sand with a ball pit, palm trees and a daily DJ. It runs seasonally, opening in mid-May, and it is outdoors: WONDR covers most of the area when it rains and cancels reservations in extreme weather.
Doors are 11:00 to 20:00 Monday to Thursday, 11:00 to 20:30 on Friday, 10:00 to 20:30 on Saturday and 10:00 to 20:00 on Sunday. You need a ticket even if you are skipping the WONDR Experience next door, and the three ticket types differ in what they include rather than in how long you stay. Payment is by card only.
Pink Beach at a glance
| What it is | Open-air seasonal terrace bar and brunch spot with imported sand, run by WONDR |
| Address | Meeuwenlaan 88, 1021 JK Amsterdam (Amsterdam-Noord) |
| Season | Opens mid-May. WONDR gave 14 May as the 2026 opening date and has not published a closing date |
| Hours | Mon to Thu 11:00–20:00 · Fri 11:00–20:30 · Sat 10:00–20:30 · Sun 10:00–20:00 |
| Ticket needed? | Yes, including for guests who are not visiting WONDR Experience |
| Table time | 1.5 hours to start, extendable if there is space |
| Payment | Card only, no cash |
| Children | Welcome until 15:00, but the venue is set up for adults |
| Nearest transit | Metro 52 to Noorderpark, or the free IJplein ferry, which docks on Meeuwenlaan |
| Phone | +31 85 888 0261 |
Is Pink Beach open right now?
Pink Beach is a seasonal venue, so the answer depends on the month rather than the day. WONDR opens it in mid-May and gave 14 May as the opening date for the 2026 season. It does not publish a closing date in advance, which is the single most common reason a visit goes wrong: people arrive in October expecting a bar that shut weeks earlier.
The two closing dates WONDR has announced were both at the end of September. In 2024 the venue posted that it was open until 29 September. In 2025 it announced on 26 September that it was closing after that weekend. Treat late September as the likely end of the season and check the reservation calendar before you travel, because an empty calendar is the earliest signal that the season has finished.
| Day | Doors | Kitchen closes |
|---|---|---|
| Monday | 11:00–20:00 | 18:30 |
| Tuesday | 11:00–20:00 | 18:30 |
| Wednesday | 11:00–20:00 | 18:30 |
| Thursday | 11:00–20:00 | 18:30 |
| Friday | 11:00–20:30 | 19:00 |
| Saturday | 10:00–20:30 | 19:00 |
| Sunday | 10:00–20:00 | 18:30 |
One caveat on the kitchen column. WONDR’s Pink Beach page gives those day-by-day kitchen times, while its general FAQ page says the kitchen runs until “around 4:30 or 5:00 PM”. Both pages were updated in August 2026 and they do not agree. The day-by-day version is the more specific of the two and sits on the Pink Beach page itself, so it is the one reproduced above, but if eating is the point of your visit, order well before 18:00 rather than testing the difference.
Is Pink Beach indoors or outdoors?
Pink Beach is outdoors. WONDR describes it as a summer terrace, opens it only for the warm months, and answers the rain question directly: it has covers that protect most of the area, it recommends checking reservation availability on a day when rain is forecast, and it warns that reservations may be cancelled in extreme weather. None of that would be true of an indoor room.
This matters more than it sounds. A covered terrace in Dutch weather is still a terrace: an August afternoon at 22°C (72°F) and a grey, blowing 15°C (59°F) day are not the same visit to the same address. If the forecast is poor, check the booking calendar the morning of your reservation rather than assuming the venue is weatherproof.
Do you need a ticket for Pink Beach?
Yes. WONDR states plainly that you can visit Pink Beach without visiting WONDR Experience, but that you still need a ticket. There are three of them, and the difference is what is included rather than how long you get. All three start you with a 1.5-hour table.
| Ticket | Includes | Bought separately |
|---|---|---|
| Entrance + Cocktail | Entry plus one cocktail or mocktail of your choice | All food, plus any further drinks |
| Pink Brunch | One brunch dish and one drink, cocktails and mocktails included | Starters, sides and other drinks, a la carte |
| Bottomless Brunch | One brunch dish plus unlimited mimosas and prosecco for 1.5 hours | Starters, sides and other drinks, a la carte |
WONDR does not publish Pink Beach prices on its own website. The figures appear at the booking step, and they move with the date and the ticket type, so any euro amount quoted on a third-party listing should be read as an estimate rather than a rate. The structure above is the part that stays fixed, and it is the part that decides whether a table is good value for you: if you are not drinking, the Entrance + Cocktail ticket exists precisely so you are not paying for a brunch you did not want.
One detail that catches groups: the drinks list for Bottomless Brunch is not consistent across WONDR’s own pages. The FAQ says mimosas and prosecco; the Pink Beach page describes bottomless drinks as including sangria, prosecco, beer and wine; the city’s official I amsterdam listing says mimosas, bubbly, beer or wine. Confirm the current pour list when you book if it matters to your table.
What is on the menu?
Pink Beach serves an all-day brunch menu rather than a dinner service, which is why the kitchen shuts well before the bar does. Eggs Benedict, chicken and waffles, and pancakes are the dishes WONDR and I amsterdam both name. Gluten-free, vegetarian, vegan and halal options are available, though WONDR describes them at that level rather than marking specific dishes online, so flag your requirements when booking.
The cocktails carry the venue’s own names: a Pina Koala, a Mermaid’s Tears and a Double Trouble are the three WONDR lists. Wine and beer are on the bar list too. A DJ plays every day the terrace is open, which cuts both ways: it is a good sign if you want the party version of the afternoon and a poor one if you were planning a quiet catch-up.
The ball pit is shallow. WONDR’s own instruction is not to dive into it.
How do you get to Pink Beach from Amsterdam Centraal?
Two routes work, and the ferry is the one most guides miss. The free IJplein ferry runs from De Ruijterkade directly behind Amsterdam Centraal and docks on the Meeuwenlaan, the same street as the venue. It takes about five minutes, costs nothing, needs no ticket and no tap, and takes bikes. The metro is the alternative: line 52 towards Noord, one stop to Noorderpark, then about a five-minute walk.
Line 52 is the only metro that crosses the IJ, so “any metro heading north” is not a usable instruction. If you are coming from Museumplein, Leidseplein or De Pijp, walk or take tram 7 to Vijzelgracht or start at De Pijp, and take the same line 52 north to Noorderpark. If you are paying as you go on Amsterdam transit, our OVpay guide covers how tapping works and what a trip costs.
| Route | Time | Cost | Notes |
|---|---|---|---|
| IJplein ferry from De Ruijterkade | About 5 min on the water | Free | Docks on Meeuwenlaan itself; takes bicycles |
| Metro 52 to Noorderpark | About 2 min, then a 5 min walk | Standard GVB fare | Line 52 is the only metro across the IJ |
| Bicycle | Via the ferry | Free crossing | Bikes ride the ferry at no charge |
| Car | Varies | Paid street parking | EasyPark zone codes 19616 and 19614, or the street meters |
Drivers should budget rather than trust a single quoted rate. WONDR’s Pink Beach page puts neighbourhood parking at about €3.01 an hour and its own contact page says about €1.60 an hour. Amsterdam sets these tariffs by zone and revises them, so check the meter or the EasyPark app on the day. Parking is also the one thing here you cannot pay for at the bar, since Pink Beach itself takes no cash.
Is Pink Beach the same as WONDR Experience?
No. They share an address and an owner and nothing else. WONDR Experience is a ticketed indoor attraction of roughly 15 interactive rooms that takes about 90 minutes to walk through. Pink Beach is the outdoor bar. WONDR is explicit that the two are booked separately, so a ticket to one does not admit you to the other.
| Pink Beach | WONDR Experience | |
|---|---|---|
| Type | Outdoor terrace bar and brunch | Indoor walk-through attraction, about 15 rooms |
| Season | Mid-May to about the end of September | Year round |
| Hours | From 10:00 or 11:00, closing 20:00 to 20:30 | Mon to Fri 10:00–19:00, Sat and Sun 09:30–19:00 |
| Typical stay | 1.5-hour table, extendable | About 90 minutes, no time limit once inside |
| Adult admission | Price shown at booking; three ticket types | €26.00 adult, 11 and over |
| Children | Welcome until 15:00, no children’s facilities | €18.00, ages 2 to 10; under 2 free |
| Last entry | Not published | 90 minutes before closing |
WONDR Experience also sells a €24.00 senior ticket for over-65s, a €22.00 per-head family bundle on a minimum of three tickets with at most two adults, and a €29.00 entry-plus-cocktail ticket that includes a drink at its indoor Galaxy Cafe. A €5.00 Flex upgrade drops the timeslot requirement. Buying online rather than at the door saves €2.00 per ticket, and the museumkaart is not accepted. Its Summer Pass, €64.80 for adults and €45.60 for children, covers three visits between 1 July and 30 September 2026. That window is the pass validity, not the Pink Beach season, and the two are easy to confuse. Our separate guide to WONDR Experience covers the indoor attraction in full.
What else does WONDR run at Meeuwenlaan 88?
Enough that people book the wrong thing. Alongside the terrace and the main Experience, WONDR currently bundles a SpongeBob special into WONDR Experience admission, so the indoor ticket you buy is sold as WONDR Experience plus SpongeBob rather than as two products. It also runs Barbie The Dream Experience as a separate brand with its own site and its own booking, which is where much of the Barbie association around this address comes from. Pink Beach earns the comparison on its own: pink sand, palm trees, pink furniture and a bar styled to match.
The practical version: if you want the sand, the music and a drink outdoors, book Pink Beach. If you want the ball pits and the indoor rooms, book WONDR Experience. Buying one and turning up for the other is the mistake this address generates most often, and the two calendars are separate.
Is there a real beach in Amsterdam?
Not at Pink Beach, and that needs saying plainly because the name draws people who are looking for sea. Pink Beach is a bar on imported sand with a shallow ball pit. There is no water to swim in and no coastline: Amsterdam sits on the IJ and the canal network, and the North Sea is outside the city.
If sand and swimming is the actual goal, the North Sea coast at Zandvoort aan Zee is a direct NS train from Amsterdam Centraal, roughly 30 minutes, running about every half hour with extra services added in July and August. Zandvoort aan Zee station sits about 500 m from the sand. Inside the city, our guides to Amsterdam canal swimming spots and day trips from Amsterdam cover the closer options.
What should you know before booking?
| Booking window | Change or cancel up to 24 hours before your reservation |
| Walk-ins | Accepted when there is space, but not guaranteed |
| Large groups | Contact customer service. WONDR’s Pink Beach page sets the threshold above 8 people, its FAQ says above 10 |
| Own cake or decorations | Not permitted, including for birthdays |
| Payment | Card only |
| Dietary | Gluten-free, vegetarian, vegan and halal options available |
| Children | Welcome until 15:00; no facilities aimed at younger guests |
| Weather | Most of the terrace is covered; extreme weather can cancel bookings |
The children’s rule is the one that surprises families. WONDR welcomes children until 15:00 and says so warmly, then adds that Pink Beach is mostly geared to adults and does not have facilities for younger guests. Read that as a bar that tolerates children rather than a family attraction. WONDR Experience next door is the part of the site built for them, and it prices children accordingly.
Common questions about Pink Beach
Is Pink Beach worth visiting?
It rates 4.6 on Google. It suits an afternoon with friends, a birthday or a bachelorette in warm weather, and it photographs well, which is much of the appeal. It is a poor choice on a cold or wet day, for a quiet conversation given the daily DJ, or for anyone expecting swimming.
Can you visit Pink Beach without a reservation?
You can try. WONDR accepts walk-in reservations when there is availability, but you still need a ticket and there is no waiting list. Weekends in good weather are the times a walk-in is least likely to work.
How long can you stay at Pink Beach?
Tables are booked for 1.5 hours to begin with. WONDR will extend that if the table is not needed, so ask when you arrive rather than assuming either outcome.
Does Pink Beach take cash?
No. WONDR states it cannot accept cash payments. Bring a card. Street parking nearby is the one cost that may still want coins or the EasyPark app.
What happens if it rains at Pink Beach?
Covers protect most of the terrace, so light rain is manageable. WONDR advises checking reservation availability on a day rain is forecast, because in extreme weather it may cancel bookings outright.
Is Pink Beach wheelchair accessible?
The venue is listed with a wheelchair-accessible entrance. WONDR publishes detailed accessibility information for the indoor Experience, where 12 of 14 rooms are accessible, but not at the same level of detail for the terrace, so contact the venue directly if you have specific requirements.
Which stop is closest to Pink Beach?
Noorderpark on metro line 52, about a five-minute walk. The free IJplein ferry is the better option for most visitors coming from Centraal, because it lands on Meeuwenlaan, the venue’s own street.
What else is nearby in Amsterdam-Noord?
The A’DAM Tower and the EYE Film Museum sit by the Buiksloterweg ferry, NXT Museum and Brouwerij ‘t IJ are within the district, and the NDSM wharf is a further ferry west. Our Amsterdam-Noord neighbourhood guide maps the area.
Sources and last update
Hours, season, ticket structure, booking rules, dietary options, the rain policy and the transit directions were taken from WONDR’s own Pink Beach, contact and FAQ pages on 17 August 2026. WONDR Experience prices were read from WONDR’s official ticketing system on the same date. The brunch dishes and the daily DJ were cross-checked against the city’s official I amsterdam listing. Zandvoort rail times were checked against current NS timetable data. Where WONDR’s own pages disagree with each other, on kitchen hours, on the group-booking threshold and on the parking rate, both figures are given above rather than one being chosen silently.
Last updated 17 August 2026. This revision corrected the venue from indoor to outdoor, replaced the opening hours on every day of the week, added the seasonal opening and closing window, added the three ticket types, and replaced the transit directions, which previously told readers to take any northbound metro one stop. Prices and hours at seasonal venues change; confirm with WONDR before you travel.
